Case Study: Boosting Bookings for a Yoga Retreat through Meta Marketing
Our client, Serenity Retreats, organizes yoga and wellness retreats in a tranquil location in Northern Norway. Despite offering incredible experiences, they struggled to attract participants due to limited online visibility and a small marketing budget.
The client needed to: Increase awareness of their retreats among yoga enthusiasts in Europe. Drive more bookings for their upcoming retreat season. Maximize their marketing budget with a cost-effective solution.
Tourify implemented a Meta marketing campaign that included:
Audience Targeting: Using Meta’s advanced tools, we created custom audiences based on interests (yoga, wellness, and sustainable travel), location, and behaviors (frequent travelers).
Engaging Ad Content: Designed visually appealing ad creatives featuring stunning images of the retreat location and videos of past participants sharing their experiences.
Ad Formats: Ran carousel ads to showcase retreat highlights and lead ads for quick, seamless booking inquiries directly within Facebook and Instagram.
Retargeting: Implemented a retargeting campaign to reach users who had visited the website or engaged with ads but hadn’t booked yet.
Within three months, the campaign delivered:
A 45% increase in website traffic, with 70% coming from Meta platforms.
150+ inquiries through lead ads, with a conversion rate of 25%.
20% increase in bookings for the retreat season.
A cost-per-conversion 30% lower than the industry average, maximizing the client’s budget.
This case demonstrates how Meta marketing can: Increase visibility among highly targeted audiences. Drive direct engagement and conversions with creative, tailored campaigns. Deliver measurable results, even on a tight budget.
If you’re ready to elevate your tourism business through Meta marketing, let’s work together to create a strategy that shines!
